I am very pleased to be able to provide a link to the Media, Communication and Cultural Studies Association's (MeCCSA) online Journal, Networking Knowledge, which features my first published piece of work. I presented this research at the annual MeCCSA conference in July 2013 and was very honoured to have it accepted as an article in the Volume 6, No. 4 edition of their journal. It is now available to read at the following link, along with some other fascinating papers from the 2013 conference. I have also included the abstract below:
Nostalgia, Nationalism and Notability: The Success of Skyfall
SARAH KELLEY, University of Bristol
ABSTRACT
2012 saw the release of what has since been branded ‘the most successful British film to date’:
Skyfall broke box office records by making £94 million in the first 40 days of its release. The
positive reception from film critics would have undoubtedly gone some way to attracting patrons to
its cinema run, however, the overwhelming commercial success of Skyfall indicates that there were
more hooks at play here, amongst the promotional campaign for the film. This article argues that
strong themes of nostalgia, nationalism and notability (of the cast and crew), present throughout the
marketing and preview literature for Skyfall, played a significant part in generating audience interest
for the film. Through textual analysis of a variety of artefacts circulated in anticipation of the film's
release, this article aims to explore how these three themes engaged with the audience and helped to
ensure a successful box office run for Skyfall.
KEYWORDS
Analysis, film, promotion, Skyfall, success.